This post was originally published on this site.
In an increasingly competitive world of luxury hospitality, the ability to evolve while remaining true to a distinctive identity has never been more important. For Cheval Collection, a brand synonymous with exceptional serviced apartments and considered luxury living, the unveiling of its new brand identity marks a defining moment in its journey. Representing its most significant brand evolution in more than 16 years, the relaunch reflects a business with growing international ambitions, a strengthening focus on the Middle East and North Africa (MENA) region, and a clear vision for the future of luxury accommodation.
In this exclusive Q&A, Breaking Travel News speaks with Nick Pilbeam, Chief Commercial Officer of Cheval Collection, to explore the thinking behind the relaunch, what it signals about the group’s next phase of growth, and how the brand intends to build on its reputation for creating exceptional experiences for guests, owners and partners.